Voice of IP
Clause 8
Bruce Berman on Telling a Patent Story

Bruce Berman on Telling a Patent Story

Bruce Berman is the PR guru of the IP world.  As CEO of Brody Berman Associates, he has implemented marketing and business development programs on behalf of more than 200 IP portfolios and businesses.  And, in 2016, he founded the Center for Intellectual Property Understanding, an independent non-profit that raises awareness of the use and impact of intellectual property on individuals and businesses.  He is also the host of the Understanding IP Matters podcast.  In this episode of the Clause 8 Podcast, Berman delves into the who, what, when, and how of telling IP stories to help promote causes in the patent world. 

On this episode, Bruce and Eli discuss:

  • How Bruce went from “frames to claims”  

  • How Bruce helped Kenyon & Kenyon after it lost a billion dollar patent litigation representing Kodak

  • Success of the “Patent Troll” narrative

  • Efforts to improve appreciation of patent rights

  • Different appreciation of different types of IP rights (copyright v. patent)

  • PR strategies for parties involved in patent litigation

  • Internal and external patent PR strategies for operating companies

  • PR strategies for NPEs

  • Why “efficient infringement” is like kissing your sister

  • How COVID was used opportunistically to sow misinformation regarding patents

  • IP Media ecosystem

Voice of IP
Clause 8
The podcast listened to by sophisticated in-house counsel, judges from around the world, IP policymakers, senior USPTO officials, and top patent dealmakers and attorneys to stay ahead of the curve by understanding the personalities and forces shaping IP.
Eli Mazour’s love of talking to people – along with his belief in the importance of America’s patent system – led him to start Clause 8. Clause 8 features conversations that provide strategic insights about how to best deal with various patent-related issues. Some of the previous guests include America’s great innovators, federal judges, USPTO Directors, top IP staffers on Capitol Hill, and Carole Baskin’s attorney from the documentary Tiger King.
It's the #1 podcast about IP and is in the top 2.5% of all podcasts according to Listen Score. The podcast has been covered and cited in many publications, including Bloomberg, Law360, Courthouse News Service, Above the Law, IAM, and Original Jurisdiction.