Bruce Berman is the PR guru of the IP world. As CEO of Brody Berman Associates, he has implemented marketing and business development programs on behalf of more than 200 IP portfolios and businesses. And, in 2016, he founded the Center for Intellectual Property Understanding, an independent non-profit that raises awareness of the use and impact of intellectual property on individuals and businesses. He is also the host of the Understanding IP Matters podcast. In this episode of the Clause 8 Podcast, Berman delves into the who, what, when, and how of telling IP stories to help promote causes in the patent world.
On this episode, Bruce and Eli discuss:
How Bruce went from “frames to claims”
How Bruce helped Kenyon & Kenyon after it lost a billion dollar patent litigation representing Kodak
Success of the “Patent Troll” narrative
Efforts to improve appreciation of patent rights
Different appreciation of different types of IP rights (copyright v. patent)
PR strategies for parties involved in patent litigation
Internal and external patent PR strategies for operating companies
PR strategies for NPEs
Why “efficient infringement” is like kissing your sister
How COVID was used opportunistically to sow misinformation regarding patents
IP Media ecosystem
Bruce Berman on Telling a Patent Story