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Transcript

HP’s Chief IP Counsel on the Advice that Propelled Her Success

Insights from HP’s Ceyda Maisami and Tradespace’s Marcia Chang, who Ceyda credits with the advice, on succeeding in-house, implementing the right IP strategies, and the impact of AI in IP practice.

While many people talk about mentorship, HP’s Chief IP Counsel Ceyda Maisami and Tradespace’s VP of IP Operations & Client Success Marcia Chang actually live it.

In this episode, Ceyda and Marcia join Clause 8 host Eli Mazour for a wide-ranging conversation about mentorship, what it really takes to run IP teams inside large technology companies, and what the rise of AI means for both in-house and outside counsel.

They share the story of how they first met at HP, why Ceyda credits Marcia with the advice and encouragement that helped her grow into the Chief IP Counsel role, and what that guidance looks like in practice for other in-house lawyers navigating their own careers.

The conversation also dives into HP’s experience with high-stakes litigation and how those lessons shape its global patent portfolio strategy. Ceyda also offers a behind-the-scenes look at HP’s IP team restructure—why early attempts fell short and what finally made the new model work. The discussion delivers practical takeaways for anyone building or leading an in-house IP team, balancing portfolio development with business goals, or working to make IP more central to company decisions.

The episode closes with a candid, practical discussion of AI—what it means for the expectations placed on outside counsel, how in-house teams are already using it, and what lawyers need to do to continue delivering real value as the pace of work accelerates.

Together, Ceyda and Marcia offer a rare, grounded look at mentorship, leadership, and the future of IP inside major tech companies.

👉 Listen to the full episode—and explore more conversations shaping the future of IP—on the Clause 8 YouTube channel.

📌 Sponsored by Tradespace – where ideas take flight.

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